RBS Group brings in Frame for marketing project

Royal Bank of Scotland Group is working on a new marketing project with Glasgow agency Frame following a three-way-pitch.

Details of the project are not known, although it is understood to be unconnected to the multi-million ‘Most Helpful Bank’ campaign that has been running in recent times handled by Saatchi and Saatchi.

The project was won in a pitch against The Leith Agency and Tayburn and will be purely for RBS Group.

Gary O’Donnell, managing director for Frame confirmed the appointment by RBS Group following a pitch which took place early last week.

“As you would imagine, we are really delighted to be working with the team at RBS and look forward to producing something great with them,” he added.

RBS has in recent years turned to London-based agencies for its advertising, which has been a bone of contention to the creative community in Scotland.

In April last year speculation spread that RBS would turn to a Scottish advertising agency as it looked to focus on the Scottish retail banking sector, with The Leith Agency being rumoured to be in talks.

At the time, then managing partner of The Leith Agency was quoted as saying: “We have various contacts in various institutions, Royal Bank being one of them. You always want to keep them the radar. You want the chance that if they do decide to change you’re in their thoughts.”

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