Sue Ryder charity appoints KMP Digitata
National charity Sue Ryder has appointed Stockport agency KMP Digitata as its digital partner.
The agency said it was awarded the contract after a selection process "that initially included agencies from all over the country".
Martyn Ladds, head of marketing at Sue Ryder, said: "We were very excited by KMP’s strategic thinking and creativity and we are now keen to continue the process of change we have already begun within Sue Ryder.”
The agency has been tasked with devising and implementing an entire new digital strategy for Sue Ryder, creating web and mobile channels and a new CRM system.
Jon Keefe KMP Digitata’s co-founder and CEO, said: "To be appointed digital partners and entrusted by a national charity as prestigious as Sue Ryder with steering, delivering and supporting their digital strategy is a huge vote of confidence in our people, their expertise and skills and our philosophy of delivering real return on investment for our clients."