Rebrand of cosmetic cream Veil undertaken by Guerilla

The rebrand of Thomas Blake Cosmetic Creams ‘Veil’ camouflage cream has been developed by Guerilla.

The Newcastle agency created a new brand look which it then applied to packaging, marketing materials and a new e-commerce website which launched last week.

Pharmaceutical markets will be targeted as well as the theatre and film industries with the newly rebranded product which has been available for over 50 years.

James Allen, Managing Director of Guerilla said “Veil is a fantastic product range and has real heritage, the challenge was to create a fresh image without losing the loyalty Veil customers have to the old brand. We are confident that the brand now reflects the status of a market leader”.

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