Cbeebies turns to MumPanel to talk to grown-ups
The BBC has appointed marketing consultancy MumPanel to help redevelop the 'Grown-ups' side of its Cbeebies website.
Warrington-based MumPanel will talk to parents and guardians to find out what they would like to see on the site and how they could use it to aid their children's learning and play.
The findings of the research will be used to develop a new Grown-ups section which will launch later this summer.
MumPanel founder Lynne Barcoe said: "We’re helping the BBC to understand what its audience wants from the service and to bring those needs to life for more successful products and services.”