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By The Drum Team | Editorial

May 23, 2011 | 1 min read

Anchor is celebrating its 125th anniversary with a new cinema and TV campaign which broke in cinemas over the weekend on TV last night.

The advert, currently running in cinemas, has been created by CHI and will run on TV for four weeks from last night (Monday.)

Louis Turnbull, brand manager for Anchor Butter said: "We are really excited by our new TV creative as it pulls the best parts of the Anchor brand together, loveable Anchor cows, funny and notable TV adverts and most importantly our impressive butter making history of 125 years."

The advert will be supported by outdoor and radio activity and features cows having a party to celebrate the anniversary.

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