Media owner Ocean Outdoor has been awarded the contract to run a towering full-motion advertising screen close to the former Hacienda nightclub in Manchester.
Ocean picked up the contract from Alliance Partners, which is building a £35m tower development on the site. The Whitworth Street area is a busy traffic junction leading into the city centre.
The double-sided screen will measure eight metres high by 3.5 metres wide and represents Ocean's latest foray into the regions. It already has full motion digital screens in Liverpool and Birmingham.
Chief executive Tim Bleakley said: "Developing a strong digital footprint outside of London is central to Ocean’s long term strategy.
"Six months ago we developed what is regarded as the best digital site in Birmingham, New St @The Bullring. Manchester is now our focus.”