Last night (13 May) saw Newsquest's Scottish online platform S1 celebrate 10 years in business. Mark Smith, managing director of S1 chose his top three ads from over the years. "Oi! Lavvyhead. You're getting it!"
Over that 10 years S1 had worked with The Union and then The Leith Agency to create its advertising.
Here are Smith's top three choices.
3) Ice Cream