Third phase of Holiday Inn's Stay You campaign rolls outs
The latest installment of the Stay You campaign for Holiday Inn has begun to roll out.
The campaign by McCann Erickson Manchester, began this week and will run throughout May across TV, press, online and outdoor with 48 and 96 sheets across the UK.
Digital formats will also run throughout the London Underground.
Adam Zavalis, group account director at McCann Manchester explained:”The aim of the campaign is to highlight Holiday Inn and Holiday Inn Express’s unique service approach in making guests feel welcome and relaxed as soon as they step through the door. We have produced a fully integrated campaign including TV, outdoor, press and online executions to maximise impact and improve efficiency of each individual campaign element against the overall objectives.”