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The Drum Awards Realise

Drum Marketing Award 2011 winners announced


By The Drum Team, Editorial

May 12, 2011 | 9 min read

More Th>n has been named as Large Client Company of the year at this year’s Drum Marketing Awards.

Voted for online, the insurance firm garnered the largest number of votes to take the award, while the award for Marketing Services Company of the Year went to Realise.

The Grand Prix prize was awarded to Mind & Rethink for its work for Time to Change, while the Chairman’s Award was picked up by The Gate for ‘The Power to Win New Customers’ for client Airtricity.

IAS also picked up awards for Direct & Promotional Strategy, for TalkTalk Business and Brand Development/Extension Strategy for client Kingspan. The agency was also awarded Commendations in the ‘Cause Related Marketing Campaign’ and ‘Large Client Company of the Year’ categories for clients Recyclebank & TalkTalk. The full list of this year’s winners can be viewed below while more information about the awards can be viewed on the Drum Marketing Awards website. THE DRUM MARKETING AWARDS 2011 RESULTS Grand Prix Client: Time to Change Company: Mind & Rethink Title: Don’t Get Me Wrong Chairman’s Award Client: Airtricity Company: The Gate Title: The Power to Win New Customers Large Client Company of the Year AWARD Client: MORE TH>N Company: MORE TH>N Credited Individuals: COMMENDATION Client: TalkTalk Business Company: IAS b2b Marketing Credited Individuals: NOMINATION Client: Polypipe Terrain Company: SLG Marketing Credited Individuals: David Dailey Marketing Services Company of the Year AWARD Company: Realise Credited Individuals: Don Smith NOMINATION Company: Ambition Credited Individuals: Rebecca McKinlay NOMINATION Company: Material Credited Individuals: NOMINATION Company: Proctor & Stevenson Credited Individuals: NOMINATION Company: Spring Credited Individuals: Melanie Welsh NOMINATION Company: Strange Credited Individuals: Paul Honey Marketing Team Development Strategy Commendation Client: Code Computerlove Company: Code Computerlove Title: We've Created Something Unique. Code Computerlove 3.0 Credited Individuals: Emerging Marketer of the Year AWARD Greg McEwan Material COMMENDATION Tom Cleeland The Cool Commentator NOMINATION Lorraine Clennell MORE TH>N Marketer of the Year Award Pete Markey MORE TH>N Nomination Steve Bellingham Rare Creative Group Nomination Steve Porter Sage New Product / Service Launch Strategy AWARD Client: Airtricity Company: The Gate Title: The Power to Win New Customers Credited Individuals: COMMENDATION Client: ASDA and Unilever in Partnership Company: Savvy Marketing Title: ASDA Student Shopper Card Credited Individuals: Gratterpalm COMMENDATION Client: mflow Company: Seventy Seven Title: A New Tune in Music Download: the Launch of mflow Credited Individuals: Chris Reed, Rachel Moule, Alex Kennedy, James Gordon-MacIntosh NOMINATION Client: Reed Elsevier Company: Marketecture Title: Unlocking the promise of the world's research Credited Individuals: Jon Hallowell, Mark Schofield, Max Clark, Rachel Collinge, Stuart Crow, Neal Katz NOMINATION Client: The Glenmorangie Company Company: Story Title: Ardbeg Rollercoaster: Roll up! Roll up! Credited Individuals: Re-brand / Re-launch Strategy AWARD Client: Virgin Media Business Company: Speed, DWA, The Game Changer Title: Virgin Media Business - rebranding a company Credited Individuals: John Brown

Virgin Media Business – Sara Doggett

Speed Communications – Sophie Hodgson

The Game Changer – Scott Wilkinson

DWA – Chris Bagnall

NOMINATION Client: The Cart Shop Company: JDA Title: The Cart Shop Credited Individuals: Chris Line, Dan James, Pete Thompson, Ben Swift, Phil Hawkins Brand Development / Extension Strategy AWARD Client: Kingspan Company: IAS b2b Marketing Title: Benchmark Launch Credited Individuals: Sarah Muckle COMMENDATION Client: Northern Ireland Tourist Board Company: AV Browne Title: The Brand for Northern Ireland Tourism Credited Individuals: NOMINATION Client: Company: Fifth Ring Integrated Corporate Communications Title: Size Matters Credited Individuals: Stewart Fallowfield, Owen Davies, Claire Cormack NOMINATION Client: Ronseal Company: Principles Agency Title: Ronseal Smooth Finish Fillers Credited Individuals: Tesaa Birch Best International Brand Strategy AWARD Client: Chartered Institute of Management Accountants Company: Proctor & Stevenson Title: CIMA Global Employer Campaign Credited Individuals: NOMINATION Client: Envirofone Company: MediaCom North Title: Act Global, Plan and Buy Local Credited Individuals: Sarah Glassey, John Marshall, Colin Reynolds, Steve Grave NOMINATION Client: Panasonic Company: Proctor & Stevenson Title: Panasonic Toughbooks Pan-European, Lead Generation and Marketing Activity Credited Individuals: NOMINATION Client: Trelleborg Company: IAS b2b Marketing Title: Trelleborg Strategic Marketing Initiative Credited Individuals: Sarah Muckle Customer Insight AWARD Client: DC Thomson Company: DC Thomson Title: DC Thomson Youth Insight Programme Credited Individuals: COMMENDATION Client: Genting UK Company: Genting UK Title: CRM and beyond Credited Individuals: Nick Pilgrim, Quentin Boyes NOMINATION Client: Co-operative Financial Services Company: Nunwood Title: The Unwritten Rules of Cultural Change: A new space for researchers in mergers & acquisitions Credited Individuals: Jem Maidment Internal Marketing Strategy COMMENDATION Client: Home Retail Group Company: Cube3 Marketing Title: Home Retail Group: The Argos Customer Service Journey Credited Individuals: Karen Newman, Phil Ogden, Gemma Connolly, Paul Irwin Customer Loyalty Strategy AWARD Client: MORE TH>N Company: MORE TH>N Title: MORE 4ME Credited Individuals: NOMINATION Client: ASDA Shades Company: Cube3 Marketing Title: Shedding new light on Asda Shades Credited Individuals: Karen Newman, Phil Ogden, Kate Astall, Martin Fletcher, Andy Chubb Best Cause Related Marketing Campaign AWARD Client: Electricity Holding Company, Oman Company: NavyBlue Title: Save Energy Oman Credited Individuals: COMMENDATION Client: Recyclebank Company: IAS b2b Marketing Title: Waste not, want not Credited Individuals: Sarah Muckle NOMINATION Client: Constellation Wines Australia & Europe Company: Constellation Wines Australia & Europe Title: Banrock Station, supporting the Co-operative Credited Individuals: Hannah Smith NOMINATION Client: Legal & General Company: Omobono Title: Supporting Credit Unions Credited Individuals: Chris Butterworth Design Strategy AWARD Client: Powters Company: Ware Anthony Rust Title: Powters Repackaging Campaign Credited Individuals: Dale Haste NOMINATION Client: Marketing Birmingham Company: Seal Title: Visit Birmingham Christmas Campaign Credited Individuals: Lisa Butler Advertising Strategy AWARD Client: Time to Change Company: Mind & Rethink Title: Don’t Get Me Wrong Credited Individuals: NOMINATION Client: Ronseal Company: Principles Agency Title: Ronseal Smooth Finish Fillers Credited Individuals: Tessa Birch NOMINATION Client: Fostering Solutions Company: Clock Creative Title: Who Cares? Credited Individuals: Martin Dickson, David Bailey NOMINATION Client: Strathclyde Police Company: Strathclyde Police Title: Break The Circle Of Violence Gang Campaign Credited Individuals: Linda McLean Direct and Promotional Strategy AWARD Client: TalkTalk Business Company: IAS b2b Marketing Title: Direct Campaign Activity Credited Individuals: Sarah Muckle COMMENDATION Client: First Direct Company: Dialogue 141 Title: re:solutions Credited Individuals: Louise Pegg Nomination: Client: Highland Spring Company: Merle Advertising Title: Best Seat in the House Campaign Digital Strategy AWARD Client: Tinie Tempah Company: EMI Music Title: Tinie Tempah - Disc-Overy Credited Individuals: Jude Stone COMMENDATION Client: Ronseal Company: MadeByPi Title: Ronseal deliver no-nonsense digital activity Credited Individuals: Andy Allen, Karen Lewis COMMENDATION Client: Gorillaz Company: EMI Music Title: Gorillaz - Plastic Beach Credited Individuals: Emmy Lovell NOMINATION Client: TalkTalk Business Company: IAS b2b Marketing Title: A Digital Revolution Credited Individuals: Sarah Muckle NOMINATION Client: Co-operative Travel Company: MediaCom North Title: Co-operative Travel 2010 Credited Individuals: Vicky Blackmore, Rob Weatherhead NOMINATION Client: Film 4 Company: Realise Title: Film4 - Becoming more audience friendly Credited Individuals: Dave Ward NOMINATION Client: Robbie Williams Company: EMI Music Title: Robbie Williams - In and Out of Consciousness Credited Individuals: Justin Cross Social Media Strategy AWARD Client: Jimmy Choo Company: FreshNetworks Title: Social media strategy for Jimmy Choo Credited Individuals: Jo Stratmann COMMENDATION Client: Skins Company: 1000 Heads Title: Tour De Velo Credited Individuals: Joe Weston COMMENDATION Client: Refuge Company: Code Computerlove Title: Social Media Gives Refuge A Voice To Speak Out Credited Individuals: NOMINATION Client: Activision Company: Five by Five Title: Call of Duty: Black Ops Community Credited Individuals: Darren Collins NOMINATION Client: Company: Photolink Creative Group Title: A winning social media strategy for Credited Individuals: Russell Hirst NOMINATION Client: mflow Company: Seventy Seven Title: A New Tune in Music Download: the Launch of mflow Credited Individuals: James Gordon-MacIntosh, Alex Kennedy, Rachel Moule, Chris Reed PR Strategy AWARD Client: NAAFI Company: Ptarmigan Bell Pottinger Title: Launch of NAAFI Break Tea during a Year of Celebration Credited Individuals: Terry Gilligan, Sandrine Powell, Nathan Lane, Adam Burns COMMENDATION Client: RHS Garden Harlow Carr Company: Partners PR Title: RHS Diamond Quest Credited Individuals: Hannah Trinder NOMINATION Client: Debenhams Company: Debenhams Title: Debenhams Inclusivity Campaign Credited Individuals: Mark Stevens, Ed Watson NOMINATION Client: Europcar Company: Cow PR Title: Europcar Roadside Gastro Guide Credited Individuals: Gloria Trapezaris NOMINATION Client: Lloyds Bank Corporate Markets Company: Grayling Scotland Title: Lloyds Bank Corporate Markets Credited Individuals: NOMINATION Client: Relentless Energy Company: Radiator PR Title: Lives of the Artists: Follow Me Down Credited Individuals: Louise Wilson, Lorna Milliken, Gemma Freeman NOMINATION Client: Radox Company: Slice PR Title: Radox Be Selfish Credited Individuals: Charlie Spencer Media Planning and Buying Strategy AWARD Client: Irn Bru Company: PHD North Title: BRUzil Credited Individuals: Jason Spencer, Lorraine Jones, Ian Dolan, Ed Brooke, Phil Adams, Lorna Burt COMMENDATION Client: Dorchester Collection Company: Initiative Title: Dorchester Collection - The Conde Nast Traveller Collectors' Edition Credited Individuals: Brad Smale Event or Experiential Strategy AWARD Company: Eurostar Company: BEcause Title: Eurostar High Speed Theatre Credited Individuals: 0 COMMENDATION Client: London Gatwick Airport Company: Brando Title: London Gatwick Fashion Week Credited Individuals: Mandy Sharp, Fran Timmons, Zerrin Levy, Gary Berman, Melissa Bradley, Kim Francis COMMENDATION Client: Soreen Company: Savvy Marketing Title: Deliciously Squidgy Energy Credited Individuals: Mark Woods NOMINATION Client: Boomerang Company: Rouge Events Title: Bommerang Pets Party Credited Individuals: NOMINATION Client: Magnum Company: Savvy Marketing Title: Tesco Magnum Gold Launch Credited Individuals: Emma Thompson NOMINATION Client: Maxxium UK Company: Multiply Title: Highland Park - Keynotes Credited Individuals: Sponsorship Strategy AWARD Client: Rubicon Company: PHD North Title: T20 Cricket Credited Individuals: Jason Spencer, Lorraine Jones, Ian Dolan, David Foggon, Barty Mee COMMENDATION Client: QBE European Operations Company: Generate Sponsorship Title: QBE - Official Business Insurance Partner of Premiership Rugby Credited Individuals: Helena Christopher NOMINATION Client: Halewood International Company: MediaCom North Title: Crabbies Credited Individuals: NOMINATION Client: Kingspan Company: IAS b2b Marketing Title: Benchmark Launch Credited Individuals: Sarah Muckle

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