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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Dairy Milk premieres ‘Charity Shop’ ad tonight

Cadbury’s newest TV ad for its Dairy Milk range premieres tonight (6 May) with the ‘Charity Shop’ ad featuring Jermaine Stewart’s 80s’ hit ‘We don’t have to take our clothes off’.

The offering from Fallon is set in a charity shop where items of clothing fall from rails and come to life, before taking part in a spectacular dance routine.

The ad was produced by Riff Raff Films.

The £6.2m campaign will also run across digital, events and PR, and Cadbury Dairy Milk marketing director Julie Reynolds commented: “For us Cadbury Dairy Milk is about creating moments of joy that make people smile. We believe this production is another great way of doing just that.”