Cartridge World task for Tangerine PR

Refilled cartridge retailer Cartridge World has appointed Tangerine to handle PR around its new store roll out programme for 2011.

The agency will be initially tasked with handling the launch of the company’s 216th store in Stockport, with the consumer team at the agency made responsible for generating local and regional media coverage. In doing so they will also highlight specific business networking opportunities for store franchisees while also making connections with local schools to promote its ‘Recycle It’ scheme in the local area of each store.