Learn Something Every Day, the book, hits the shelves
Learn Something Every Day, the book created by Manchester design agency Young, has now hit the shelves and is preparing for its US launch today.
Learn Something Every Day was a self-initiated project that was launched in August 2009, inspired by a pub conversation with the aim of promoting the then-two-month-old agency.
The concept revolved around Young uploading a quirky doodle of a lesser-known fact submitted by one of its visitors to the website every day.
Within two weeks of launching the site, Young was registering over 10,000 (currently registering just under 20,000) visits a day from all over the world. Soon after, emails were coming in from publishing houses eager to turn the project into physical formats.
Due to the high interest, the "little project" went to auction with many major publishing houses bidding for the worldwide rights, and ultimately signed with Penguin Books.
From its small beginnings, the project has opened many doors for Young: It's seen the project take over the walls of galleries in Europe, interviews for various radio shows and magazines, and has picked up one or two industry awards along the way.
In January 2011, Young launched a free iPhone application for the project - within its first week over 50,000 apps were downloaded.
Today is the official book release date (for America) with the duo currently preparing for "loads" of American radio show interviews...