Trending: The role of social media during the Royal Wedding
This edition of Trending looks at the social media influence during the Royal Wedding, which will play as important a part in reporting the event as traditional media.
Julian Gratton, creative director for RedC discusses the importance of social media during the build up to the ceremony and during the ceremony itself.
Gratton says that he believes this to be the first 'truely global' event to take place since the evolution of social media, and that this will be a 'true test' of social media.
Television editor Scott Price also discusses his thoughts on people getting involved in the ceremony rather than tweeting about the ceremony.
Also covered is the news of Apple's tracking software found on iPhones, Playstations hacking and Yahoo's acquisition of Into Now.
Trending is brought to you by The Drum, produced by Wallop Video and sponsored by PR and social media agency Umpf.