Packaging Design Energy

Relentless energy drinks unveils new designs

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By The Drum Team, Editorial

April 29, 2011 | 2 min read

Energy drinks brand Relentless has unveiled new packaging designs for each of its five variants.

The new designs aim to bring to life the brand’s ‘No half measures’ ethos with “strong references to the tree of life, water, anatomical forms, and the beauty of nature, which are all at constant struggle with one another”.

Sam Grant of Relentless commented: “The individual art works are very detailed to help visualise their complicated backstory. Each personifies its own unique identity, bringing to life the virtues of the five variants. While each one is separate they all flow into the ‘no half measures’ ethos.”

Packaging Design Energy

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