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Hearts unveil as new shirt sponsor


By The Drum Team | Editorial

April 28, 2011 | 2 min read has today been announced as the new shirt sponsor of Heart of Midlothian Football Club, with the short-term loans company agreeing a two year contract with the Edinburgh team., which already sponsors Blackpool FC in the Barclays Premier League and is broadcast partner of The FA Cup on ESPN in England, replaces Ukio Bankas on the front of Hearts’s shirts from next season.

Hearts MD David Southern said of the link up: “We are delighted with this new sponsorship deal.”

He continued: “It is a first for Hearts and for Scottish football and is reflective of our aim to attract new top class corporate partners to Hearts. Wonga is an excellent national financial brand with a drive and determination to expand and, as one of the country’s leading football clubs, we are looking forward to developing a partnership that will deliver significant benefits to both parties.” founder and CEO Errol Damelin meanwhile said: “Hearts is a club with a great history and they are having a really strong season, so we were very keen to support them when the opportunity came up. The club shows real class, on and off the pitch, and we’re excited about being involved from next season onwards.

“We have a lot of happy customers in Scotland and, like us, many are passionate football fans, so we are keen for the partnership to benefit supporters, the club and our brand.”

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