3m Royal Wedding Ogilvy & Mather

OgilvyAction creates royal wedding ad for Post-it


By The Drum Team, Editorial

April 26, 2011 | 2 min read

Ogilvy Group’s brand activation arm OgilvyAction has created a tactical royal wedding-themed outdoor campaign for 3M’s Post-it Super Sticky Notes.

The campaign creative shows a giant Post-it Super Sticky Note with the names of the royal couple hand-written with a heart, while the strapline reads ‘Holds stronger and longer’.

The campaign went live on 24 April and is set to run for two weeks, appearing in high-visibility sites across London including a 48 sheet outside Fulham Broadway station and a 48 sheet on the New Kings Road.

3M brand manager Helene Manga said of the campaign: “OgilvyAction came to us proactively with this initiative. As soon as we saw it we knew we couldn’t say no to the campaign.”

3m Royal Wedding Ogilvy & Mather

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