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New WKD flavour to launch with Big campaign

Alcopop brand WKD is launching a new limited edition flavour with an ad campaign from Big Communications.

WKD Original Vodka Purple will be promoted by TV, trade press and outdoor advertising from next month.

Leicester-based Big has also created point of sale and has helped the brand with its packaging and trade launch communications.

Big's CEO Dylan Bogg said: "It’s great to have a new variant in the WKD mix and we’ve really enjoyed being involved throughout the whole product development process.”

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