Big Communications WKD Twitter

New WKD flavour to launch with Big campaign


By The Drum Team, Editorial

April 26, 2011 | 1 min read

Alcopop brand WKD is launching a new limited edition flavour with an ad campaign from Big Communications.

WKD Original Vodka Purple will be promoted by TV, trade press and outdoor advertising from next month.

Leicester-based Big has also created point of sale and has helped the brand with its packaging and trade launch communications.

Big's CEO Dylan Bogg said: "It’s great to have a new variant in the WKD mix and we’ve really enjoyed being involved throughout the whole product development process.”

Big Communications WKD Twitter

More from Big Communications

View all


Industry insights

View all
Add your own content +