£3m Polycell campaign includes online 'how to' videos

DIY brand Polycell has begun a £3 million marketing campaign including a TV advert featuring the strapline ‘We’ll show you how’.

The campaign will include the relaunch of last year’s TV campaign by McCann Erickson, which will run until the end of May across ITV1, C4, Dave, E4 and home interest channels.

The advert will be supported through a digital campaign which saw MSN and TV presenters George Clarke and Julia Kendall create a series of informative ‘How to’ videos, which will run on the brand’s website.

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