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By The Drum Team | Editorial

April 20, 2011 | 1 min read

Budweiser has launched its new national TV, outdoor and radio advertising campaign, encouraging summer drinkers to “Grab Some Buds”.

The campaign, the first UK work for Budweiser by Anomaly, launched on 16 April during the FA Cup semi-final between Man U and Man City, with the 60 second ad showing Budweiser being prepared in anticipation of various social events including a music festival, football match and barbecue.

The TV spot was supported by the first home page takeover of the SkySports.com homepage.

Four different radio executions will run from 27 May while outdoor advertising goes live from 27 June.

Budweiser marketing director Iain Newell commented: “Budweiser is a heroic brand that goes hand in hand with the pursuit of great times. By staking a claim to own the area of anticipation we are building on Budweiser's iconic heritage and can take the brand into any drinking occasion relevant to 18-30 year old drinkers.”

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