Credit Confidential launches £5m brand building campaign
A £5 million above-the-line campaign for credit checking company Credit Confidential has begun to roll out with the aim of establishing the brand.
The TV advert, created by SFW, was launched last week, promoting its offer of credit history reports while also allowing people to check if they are a victim of identity theft.
Supporting the campaign will be online and PR activity which will convey the benefits using the company’s services.
Vizeum handled media planning and buying for the campaign while Band & Brown is handling PR.