Royal Agricultural College website to be overhauled for mobile compatibility
The website for the Royal Agricultural College is to be redeveloped as it aims to offer a more focused experience for users through mobile devices.
Bristol digital agency Beef will overhaul the website to make it more effective through mobile devices, following the agency’s relaunch of the main college website last year and will be overseen by head of marketing and development at the College, Jo Mills.
Kevin Broadley, account director at Beef, commented: “Mobile is now an important consideration for any organisation, for the Royal Agricultural College it is becoming one the primary channels for traffic to the website. The context for a mobile experience is wholly different so the approach to delivering the content and structuring the information needs to be adapted to suit the platform.”
The site will offer a revised architecture and user experience based on analysis of visitor behaviour over the last year.