Aer Lingus to take creative account back home

Aer Lingus looks set to take its creative account back to Ireland having invited nine Irish agencies to present their credentials.

The €2.5m account has been held by London’s Vallance Carruthers Coleman Priest (VCCP) since 2008, but it is understood that the airline is looking to draw up a shortlist of five agencies from the nine asked to present their credentials, with all believed to have expressed an interest in pitching for the account.