The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

April 14, 2011 | 1 min read

Halfords has launched a new TV campaign as it looks to boost sales over the upcoming bank holidays.

The first ad went live last night and a second part, promoting specific Halfords services such as in-store fitting for car parts, will break on Saturday.

The campaign was created by DLKW Lowe and is Halfords first major TV push since it appointed Gerry Murphy, formerly of Matalan and Superdrug, as group brand director at the turn of this year.

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