Littlewoods gives nothing away as ad account goes up for grabs


By The Drum Team, Editorial

April 14, 2011 | 2 min read is believed to be reviewing its £9m ad account which is currently held by Leo Burnett.

The retailer has worked with Leo Burnett since 2009 and the London agency was responsible for its last major advertising campaign featuring Coleen Rooney.

When asked about the review by The Drum, Littlewoods refused to give anything away. In a statement (italics by Littlewoods) it said: "As a business we always make it a practice to talk to new agencies so we stay abreast of latest opportunities and developments in the marketing space, which ensures we get the best in innovation, value and service when and if we review our agency partners.”


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