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Line Digital partners with Inition for Magic Symbol augmented reality offer

In order to offer a range of new augmented reality services for business clients, Line Digital has adopted Inition’s Magic Symbol technology.

With the growth in demand for augmented reality, Line will work in partnership with Inition to utilise Magic Symbol technology, which the senior management within the agency believe will play a central role in its growth.

“Augmented Reality is something we're keen to make work for our clients. As a technology it is maturing rapidly and as all the available evidence shows, there's real public appetite for applications that they can interact with in a richer, more engaging way," said Line Digital Managing Director Ross Laurie.

"Most crucial, however, is the value that AR can deliver to businesses. From creating truly immersive retail applications to driving footfall at trade and recruitment fairs, the range of potential uses companies can derive from this technology is virtually limitless."