Video: Housing Units unveils new TV ad
Furnishings retailer Housing Units has worked with ad agency Air Creative and director Phil Hawkins on its new TV campaign. Watch it here.
Together they have tried to "steer well clear" of the "sofas-wardrobes-and-beds style production" typical of the sector. The 60-second ad features real Housing Units staff and a voiceover from the actor Sean Pertwee.
Housing Units director Nick Fox said: "It’s not a list of products, it’s about the lifestyle customers enjoy, and the way the staff operate and interface with those customers.”
Paul Barnes, managing director of Air Creative, said: "The store is genuinely unique and enjoys real loyalty from its customers, so we wanted to tap into the goodwill that the brand already has, and convey that to a wider audience. But, above all, we want people to make an emotional connection with the store.”