Lynch becomes UK publisher services director at Specific Media
Graeme Lynch, head of publishing for Fox Networks Group has joined Specific Media as UK publisher services director.
Lynch will be tasked with overseeing the consolidation and strategic expansion of the company’s UK display inventory, data and video networks with a focus on developing offerings for publishers, as well as maintaining and growing relationships with key players, reporting to Katie Field, VP European Publisher Services.
Field said that Lynch’s appointment was a key part in Specific Media’s focus on successful publisher relations. “By taking a strategic approach to developing our Premium Network inventory, we will be well-placed to build upon our existing display offering whilst also taking advantage of developments in the online advertising space – most notably video.
Graeme will be an excellent ambassador for Specific Media, helping shape the future of the company at this exciting time,” she added.
Lynch continued: “The company has ambitious growth plans, and I’m delighted to play a part in bringing them to fruition. With developments such as video content driving greater engagement, the world of online advertising is changing and Specific Media will be at the forefront of this evolution. A crucial part of this is establishing and maintaining relationships with Publishers to ensure we continue to be a valuable partner, offering the best solutions for our clients.”
Lynch joins Specific Media after four years as head of publisher services at Fox Network Groups where he grew exclusive partnerships with key publishers and developed its video offer.