Poster campaign to promote Bulmers Crisp Blend
Having announced last month that it was to extend its Bulmers range with the launch of a Crisp Blend, Heineken has launched an outdoor campaign to promote the new variant.
Created by Exposure, the outdoor campaign will run nationwide across six sheet posters featuring the limited edition bottle and the strapline ‘Blended for your Summer Thirst’.
Doug Cook, brand manager for Bulmers said: “The first few weeks of the Bulmers Crisp Blend launch have been fantastic, and the new blend has proved to be the best performer out of all our Limited Editions yet. We have a great product in our latest innovation, and its refreshing taste is exactly what is needed to quench yout thirst during the great weather that has started our Summer! We are confident that the new refreshing creative for Bulmers Crisp Blend will ensure that consumer awareness of the limited edition variant is massively increased in the coming summer months.”