Kingsmill enlists Wallace & Gromit for promotion

Kingsmill is to launch a new on-pack promotion featuring Wallace & Gromit next month.

The plastecine pair will appear on 70 million promotional packs of bread, rolls, crumpets, muffins and pancakes from 2 May.

Customers will be able to collect tokens which they can exchange for exclusive Wallace & Gromit 'inventions', such as The Rapide-o-Matic Preserve Dispenser and The Safe-o-Matic Lunchbox.

Director of brands Will Ghali said: "Wallace & Gromit are loved by families all over Britain and are a strong brand fit for Kingsmill."

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