National Express set to review £5m ad account
Travel company National Express is set to review its £5 million advertising account which will include a review of the strap-line for its coach business.
Following the review, National Express’ advertising activity is expected to be predominantly above-the-line, but has admitted that this may vary depending upon the agency it chooses to work on the account.
The Birmingham based company has not worked with a retained agency for the last since months having parted ways with TBWA, which it worked with since 2008.
Caroline Michel, campaign marketing manager for National Express coach confirmed the review, saying: "We're in the early stages of the process to appoint a new agency to leverage our unique network of coach services and value-orientated customer proposition. We hope to have the agency in place by the end of May."