Homeform Group hands £12m ad account to The Market Creative
HomeForm Group has handed its £12 million advertising account to The Market Creative.
The Manchester agency has won the account following the three-way-pitch, which will see it manage all marketing for the company including national press, TV and home interest magazines across Moben Kitchens, Sharps Bedrooms and Dolphin Bathrooms, including Kitchens Direct.
The agency has overseen the below-the-line activity for HomeForm Group for the last three years.
Sue Benson, managing director at The Market Creative commented: “An enormous team effort has gone into making this a success and we’re all absolutely delighted. Our thinking will now move from the retail environment into advertising for HomeForm, creating a seamless all-encompassing campaign for customers.”
Mark Collier, group marketing director at HomeForm Group, added: “We have worked with The Market Creative for the last three years and so they have a complete understanding of how our business and customers work. We’re delighted to have them on board as our strategic partners.”
DLKW Lowe previously handled the advertising business, which will be handed over to The Market Creative on 1 May.