BT Everywhere campaign continues with new TV ad
BT has begun a TV advertising in Northern Ireland, building upon its ‘Everywhere’ campaign to highlight the work it has done in developing new products and services within the country.
The product mainly highlighted within the advert is BT’s superfast fibre optic broadband BT Infinity, alongside the company’s commitment to make Derry the first fully fibre enabled city in the UK.
Created by AV Browne, which has been retained for the all-island creative account for BT, the campaign will be supported by outdoor press and online as well a PR activity.
Don Brennan, head of consumer marketing for BT, said: "The contract renewal with AV Browne is testament to their imaginative and effective creative approach. In light of the communication services and entertainment market becoming much more competitive, we feel they are best placed to help us deliver on our key objectives in the coming years".
AV Browne also created the current ‘BT Everywhere’ testimonial style campaign featuring employees of the company.