Oasis gets flirtatious with new ad campaign
Juice drink Oasis will launch an integrated spring TV campaign which aims to highlight the versatility of the brand.
Created by VCCP, the flirtatious ‘Oasis, it’ll go with anything’ campaign will feature 30 second spots, the first of which (see below) will roll out tomorrow night (2 April).
The initial advert will be supported by another spot running on YouTube featuring two baked potatoes in a sauna.
Additional and behind the scenes footage will also run online, with 96 sheets and out-of-home-media being used with taglines such as ‘Shake your Butty’, ‘Wham ban thank you ham’ and Quiche me baby’.
Tanya Ahluwalia, senior brand manager for Oasis, commented: “The new campaign celebrates Oasis as the perfect lunchtime drink that will ‘go with anything’. Reflecting the fun and cheeky personality of the brand, the activity taps into the British sense of humour, entertaining and engaging consumers with light-hearted comedy scenes featuring popular lunchtime foods.”
The phrases are also set to feature on bottle caps, alongside new packaging which is aimed at modernising the product to highlight its fruit content.