Good Energy launches new website
Wiltshire-based renewable energy supplier, Good Energy, has launched its new website to help grow their customer base and communicate to an increasingly diverse audience their vision for a 100% renewable energy-based future in the UK.
The site has already seen customer conversions increased by 150%, with increased traffic and more time spent on site.
The site overhaul was provided by Bristol-based creative digital agency, Beef, who won the contract in late 2010.
“Good Energy is unique in the respect that their focus on working to change both industry and consumer attitudes is as important as their energy supply business,” said Ben Hostler, creative director at Beef.
“The challenge was communicate their vision succinctly as well as drive sales.”
The new website follows a complete re-branding of the renewable energy supply company in an effort to increase focus on its marketing activity.
Hostler explained that the project was about introducing the new brand, helping Good Energy define how they communicate within the digital space and taking that to a wider audience.
“We’re confident we’ve produced a great foundation and we’re very excited about the ideas for the next phase,” he said.
“Our new identity and brand strategy is in its infancy so the process threw up tough questions and challenges and Beef rose to meet them,” said Martin Saunders, head of marketing at Good Energy.
“The thing that stood out during the process was their desire and ability to keep the site focused. We’re delighted with the results so far and are working on some exciting further developments already.”