Nissan appoints Indicia for customer intelligence
Nissan has appointed Bristol-based agency Indicia to help drive its CRM marketing strategies.
The appointment comes in an effort to improve Nissan’s customer understanding and customer relations management.
Nissan will work with Indicia to improve customer insight and aims to establish longer lasting and increasingly personalised relationships that will encourage customers to remain with the car manufacturer when they replace their current vehicle.
This, say Nissan, will be achieved through "targeted, timely and relevant communications during the ownership lifecycle". At the same time, the CRM programme seeks to generate and increase interest in after-sales support and servicing at Nissan dealerships..
"The appointment of Indicia will mean that Britain's biggest and most innovative car manufacturer can become closer to its customers than ever before,” Paul O’Neill, manager of sales and aftersales CRM, Nissan.