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Comet News UK

Comet ‘technology census’ finds most popular web activity is bargain hunting


By The Drum Team | Editorial

March 28, 2011 | 2 min read

We all might be busy filling in our census forms at the moment but one technology retailer has embarked upon a “technology census” of its own to coincide with national Census Day.

Comet’s technology-centric count found that 84% of people use the net at home to search for deals, pushing online banking into second slot and scouring the news into third place.

Social networking, despite the hype, made it only to seventh most popular web activity.

The poll captured our growing dependence and addiction to the web with 70% of people agreeing it was a “disaster” when the net went offline.

A third of people stated that the web had even supplanted the once mighty TV, choosing instead to get their telly fix via video on demand services such as BBC iPlayer.

Some 2,600 Britons were polled for the survey, in a bid to elicit the current predilections of the countries internet users.

Comet News UK

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