Flower delivery network Interflora is making its TV comeback as it looks to reinforce its brand identity and values following investment in acquisition.
The brand returns to the small screen for the first time since 1986, just in time for Mother’s Day – one of its busiest periods of the year, and will feature on channels including Comedy Central, Dave, Discovery, E4, Film4, ITV2, More4, Sky Atlantic and Sky Living.
The new ad is part of an integrated campaign developed with Leeds agency Kanjo and, alongside revisiting TV, activity is to include direct response/digital activity such as advertising its name in lights in the centre of Piccadilly Circus.
The aim of the campaign is to differentiate Interflora from competitors, with Kanjo director Tessa Critchlow commenting: “The TV campaign allows us to visualise the emotional experience of Interflora's service. Interflora remains as dedicated to its brand values; skilled florists, handmade products and impeccable international standards as ever and its consumers are no longer driven by commodities, buying habits have changed and we want to show they understand this. Right now it's about quality, attention to detail and great customer service, so what better day to launch their message than on Mother's Day.”