Meningitis charity appoints Duttons for new campaign
The Meningitis Research Foundation is poisted to launch a new campaign to raise awareness of the lifelong costs of surviving meningitis and septicaemia.
The campaign, due to be launched in May, is being developed with Bristol-based branding agency Duttons, which was appointed by the Foundation following a four-way pitch.
“There is a lot of publicity surrounding the pros and cons of vaccines,” said Duttons' client service director, Mike Spur.
“This campaign seeks to explain to authorities that it is better to vaccinate, rather than suffer the consequences of surviving meningitis.”
Duttons will also be refreshing the charity’s main publication 'Microscope', which is sent out to 18,000 members and supporters three times a year.
“It was really nice to be able to help a charity, as there are some very sad stories in the magazine,” said Spur.
“Our aim is to make Microscope more tangible and engaging to help it to appeal to a wider audience.”
Meningitis Research Foundation funds research to prevent meningitis and septicaemia and to improve survival rates and outcomes. MRF also promotes education and awareness to reduce death and disability, and gives support to people affected.
Harpinder Collacott, head of communications and campaigns for the Meningitis Research Foundation, said: “We are delighted to be working with the team at Duttons, the agency’s understanding of brand and creativity has really brought our communications to life."