Ford targets social media with a sock puppet named Doug
Ford has introduced an orange sock puppet to its marketing line up in a bid to fire up a new demographic with some edgy humour.
The unconventional approach sees “Doug” aka actor/comedian paul F. Tomkins of Anchorman appear on Youtube, Twitter and Facebook in a bid to harness the social media
Ford has uploaded six clips to the chatracters channel already with more added each week to create a story arc, part of an online advertising effort which aims to reach consumers who wouldn’t otherwise know of the car.
Jon Beebe, Ford’s digital marketing manager, said: “The 2012 Focus is so wildly different, we wanted to grab their attention and have them pay attention.”