set for new TV campaign

Hotel booking firm is set to roll out is largest ever TV advertising campaign next week.

The brand will roll out a campaign featuring its new brand positioning, created by Beattie McGuinnes Bungay, next week, with 10 and 30 second TV spots highlighting the range of accommodation choices on offer through its site.

The campaign will also introduce the new strapline ‘Thinking of rooms? Think’.

MediaCom is the media planning and buying agency for the campaign.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.