Hotel booking firm Laterooms.com is set to roll out is largest ever TV advertising campaign next week.
The brand will roll out a campaign featuring its new brand positioning, created by Beattie McGuinnes Bungay, next week, with 10 and 30 second TV spots highlighting the range of accommodation choices on offer through its site.
The campaign will also introduce the new strapline ‘Thinking of rooms? Think LateRooms.com’.
MediaCom is the media planning and buying agency for the campaign.