Former Sky man to head up mobile advertising at IPC


By The Drum Team | Editorial

March 17, 2011 | 2 min read

Magazine publisher IPC Media has appointed Mike Newcombe to the newly-created role of director of mobile advertising.

Newcombe has worked in advertising sales roles for a decade and was formerly mobile controller at Sky Digital Media, where he headed up the mobile sales operation for the last two years.

He has been given the new job by Sam Finlay, IPC Media's head of digital advertising, who said: "This newly created role gives commercial partners access to our brands across a range of disciplines on mobile devices."

Newcombe, who takes up the post immediately, added: "With the traditional print landscape utilising the mobile and tablet space ever more and mobile Internet consumption primed to only continue to rise, there's never been a better time to connect with IPC's premium digital audience in a truly 24/7 nature.”


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