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By The Drum Team, Editorial

March 15, 2011 | 1 min read

Online gaming brand Spin Palace has launched a new TV campaign created by Carbon Digital.

The Warrington-based production company said it worked on the ad for six weeks, honing special effects including realflow fluid simulation, 3D animation and motion graphics.

Paul McHugh, MD of Carbon Digital, said: "We were presented with a dream brief. The client tasked us with creating a commercial based on ‘Tron versus Inception versus Las Vegas’ for maximum effect within their target markets.

"The campaign was designed to create excitement amongst new customers, by giving a taster of the Spin Palace experience.”

The ad will now air on ITV, Channel 4 and Sky One in the UK as well as internationally.

Carbon Digital Spin Palace

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