Burger King

Burger King boss describes English women as 'not very attractive'

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By The Drum Team, Editorial

March 14, 2011 | 2 min read

Burger King chief executive Bernardo Hees will be causing his UK PR consultants a headache this morning having described English woman as being ugly and slating UK food.

The fast-food company boss was addressing students in Chicago, and was discussing his time studying at the University of Warwick when he claimed: "The food is terrible and the women are not very attractive."

Burger King has since moved to distance itself from the comments, with a spokesperson responding with the statement:

"Mr Hees apologises if his comment has offended anyone. It was intended as a humorous anecdote to connect with his audience."

Hees has been in the role for around six months.

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