Future to launch new magazine iCAR
Special-interest media group, Future, has announced that it is launching a new magazine to satisfy growing consumer interest in more efficient, intelligent and technologically advanced cars.
On sale 18th May, iCAR is the UK ’s first magazine dedicated to this expanding market.
The magazine aims to cover the wave of new vehicles that feature advanced technology of which the consumer currently has limited awareness and understanding.
“iCAR is the voice of a new generation of efficient, technologically advanced and desirable cars,” explained the magazine’s editor, Jeremy Laird.
“We love all cars but we’re most excited by dramatic new developments in hybrid and electric power-trains, diesel and petrol engines and in-car technology.
“iCAR is your authoritative guide to the most relevant, sustainable and fun new cars available today.”
iCar will be Future’s first launch of 2011, marking a new direction for its automotive portfolio. The magazine sits alongside Future’s T3 technology magazine and website and its consumer technology news and reviews website, www.TechRadar.com.
The new magazine’s purpose is to excite and educate consumers about the new breed of vehicle, sometimes known as Car 2.0, and to inspire them to purchase cars that are more efficient, intelligent and fun.
As the UK’s definitive guide to more efficient motoring, iCAR will cater for tech-savvy early adopters, as well as the ‘thinking man’; providing an voice for those who are excited about great automotive design, cutting-edge technology and environmentally sustainable transport solutions.
iCAR’s team of key contributors includes TV personality and Car 2.0 guru Robert Llewellyn, Evo and Independent motoring journalist John Simister and former Top Gear magazine Road Test Editor Tom Stewart.
"The concept for iCAR was first developed to fill a small niche in the market but, due to the effect of converging market forces over the last two years; this small gap has grown into a gaping hole,” said Gez Jones, Associate Publisher for Future’s automotive portfolio.
“With three revolutions in engine development predicted within the next 30-years, accompanied by a myriad of innovative driver aids and in-car tech systems; iCAR has an exciting future ahead building consumer awareness and driving desire."