Bupa to launch 'Helping You Find Healthy' campaign
Bupa is to launch a new multi-million pound advertising campaign this week as it looks to promote the products and services it offers beyond health insurance.
The Helping You Find Health campaign will launch with a TV ad on Thursday (10 March) featuring 'real-life' Bupa customers.
The cast ranges from a physio patient to a care home resident to illustrate the range of Bupa products on offer depending on people's needs.
Martin George's, Bupa's MD for group development, said: "For us this campaign is more than just a strapline; it is something that goes to the very core of Bupa’s business and underpins everything that we do.
"We know that healthy means different things to different people so we want to show that whatever health means to you, we have products and services to help you be as healthy as you can be throughout your life.”
The advertising has been created by WCRS&Co and will be backed by digital and outdoor activity.