Retail conference gets talking with 2ergo
A new mobile experience, created by 2ergo, is to be launched at the Retail Week Conference which creates delegate interaction with speakers such as Sir Phillip Green of Arcadia Group and 70 other speakers.
Retail Week has turned to the mobile marketing firm to create the "sophisticated mobile solution" which allows delegates to ask questions of high profile speakers via a mobile website (mSite), which also contains maps, Twitter feeds, timetables and updates.
Visitors to the event can also subscribe to SMS reminders about keynote speeches and seminars - all accessible via a mobile website.
John Stevens, joint managing director at 2ergo, said: “The mobile services on offer at the event not only enhance the experience for delegates, but transform the way the industry can experience the event.
“If this technology was utilised in store, retailers could use the same proposition to acquire new customers, create loyalty and drive incremental sales.
“The retail sector needs to be at the forefront of the smartphone-led mobile marketing revolution so it is only fitting that the Retail Week Conference has a state of the art mobile web presence.
“2011 has been heralded as the year of mobile commerce and we’ve already seen sales of mobile devices overtake those of PCs. As a result it has now become crucial for retailers to integrate mobile into their multichannel retail offerings.
“Too many retailers’ mobile strategies are still not going much further than app development but hopefully 2011 will be the year when mobile is used more broadly as a multichannel retail solution.”