Warburtons campaign unveils new logo and packaging
An advertising campaign for bakers Warburtons will highlight the care and attention the company takes in baking each loaf and feature the company’s new logo and packaging.
The 60 second TV campaign, by RKCR/Y&R, includes the strapline ‘we care because our name is on it’ with the newly designed logo for the brand appearing as well as the new packaging.
The TV campaign will be supported by regional targeted press and online executions.
Richard Exon, chief executive of RKCR/Y&R says “Warburtons is a fantastic business and a great brand. This latest episode in the campaign further underlines the love and commitment they put into baking the country’s best bread.”
Richard Hayes marketing director at Warburtons, added: “Here at Warburtons, the UK’s number one family baker, we are passionate about providing the very best quality and service to our customers and consumers. Our latest advert builds on the success of our last campaign and communicates that we care more.”