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Heinz Social Media News

Heinz to sell new ketchup through Facebook


By The Drum Team | Editorial

March 4, 2011 | 1 min read

The first 3,000 bottles of the latest tomato ketchup being produced by Heinz is to be sold exclusively through Facebook.

Heinz will offer consumers the opportunity to buy Heinz Tomato Ketchup with Balsamic vinegar through the company’s Facebook page, before it reaches shelves later in the March.

The bottles will retail for £1,49 and will be sold through a payment system embedded within Facebook from Monday.

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