Social media campaign for Neal's Yard Remedies


By The Drum Team, Editorial

March 2, 2011 | 2 min read

Home selling channel NYR Organic, which sell Neal’s Yard Remedies has appointed JBP PR to deliver a campaign focussing on recruiting consultants and growing awareness of the company’s direct selling business.

The campaign will primarily focus on the use of social media where JBP will aim to showcase real life consultants, beauty themes and Neal’s Yard products which will highlight the opportunities, benefits, flexibility and earning potential to become a work-from-home consultant.

Targeted by the campaign will be direct selling professionals, mums looking to earn extra income, therapists and fan of Neal’s Yard products.

Melanie Nash, head of home channel development at Neal’s Yard Remedies, said: “We are very excited to be working with JBP on this campaign, the opportunity of exploring and fully developing a broad spectrum of social media in 2011 is a key strategy for us at NYR Organic and we are thrilled to be working with such an innovative and experienced team.”

JBP PR also works with companies such as The Pampered Chef, Mary Kay Cosmetics, Herbalife and Nikken.


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