Lloydspharmacy ad helps men conquer erectile embarrassment
Lloydspharmacy today launches a campaign to promote the discreetness of its Online Doctor service, where men can buy treatments for embarrassing conditions such as erectile dysfunction and premature ejaculation.
The ad, created by TDA, shows four men with strategically placed hats and asks the question: "Guess which of these men got treatment from our online doctor?"
It will appear in the next edition of FHM, in panels in bar washrooms across the country and in a selection of national press titles including the Guardian over the course of this year.
"Using innuendo can act as an effective icebreaker, and that's exactly what we've tried to do here," said Corinne Leloup, senior account director at TDA.
"The Lloydspharmacy Online Doctor service offers expert care and confidential advice without the inconvenience or embarrassment of having to visit your doctor. We hope that this campaign will not just raise awareness of the service, but will encourage more men to get the treatment they've been too embarrassed to ask about before."
The Drum recently offered a sneak preview of the campaign when it was voted Chip Shop Awards Ad of the Week.